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Here's the thing I see, Google has no meaningful history of monetizing things like self driving cars or video glasses or anything else except for via advertising. Yeah, they sell some web services, but that's a lot different from going head to head with companies that know about manufacturing like Toyota and BMW or those that know about consumer electronics like Samsung and Sony.

I guess they could create an advertising sponsored self driving car or vision glasses that pop up ads (ala Walter Williams recent novel "The Fourth Wall" ISBN-13: 978-0316133395). But how is either going to be more profitable than their current model given the fundamental retooling of their business which would be required and the radically different cost structures associated with making real stuff?

That's not to say Facebook is destined for significant innovation. As an advertising platform, they may be Yahoo 2.0 over the long term - too profitable from advertising to pivot and not growing fast enough to get love from analysts.



Why stick to ads if you can sell / license software for cars?

It could both work from a manufacturer or a personal POV.

    Buy my car, it comes with Google.


Hopefully they'll be smart enough to actually license the software. I half-suspect they'd do something stupid, like open-source it on the assumption that it would increase the demand for web advertising (since you could just use a tablet or laptop during your commute instead of driving).


Can you think of an example of Google successfully licensing technology to manufacturers on a scale sufficient to noticeably change their bottom line?




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