Facebook as a photo sharing app is a fascinating example of the service being generic and the context for the service being the main focus of competition. A bar sells drinks, but providing a competitive lineup of drinks is much easier than providing a competitive context in which to consume them. Coffee shops sell coffee and wifi, but they compete against each other as contexts within which to consume coffee and wifi. As a photo sharing app, what distinguishes Facebook from its competitors is the context it provides.
The context is nothing by itself, of course, and this is what is rarely mentioned about social networking. A bar without drinks would be dry and boring: a Boys and Girls Club for adults. Similarly, the essential, defining factor of social networking -- the network, the web of connections between people -- is lame and reductive by itself. But it's the perfect context in which to share photos.
Social networking is also a good context for non one-on-one communication. (For one-on-one communication, it offers nothing except a convenient way to initiate a conversation with other Facebook users, a small advantage that can't make up for the fact that it isn't as universal as e-mail or texting.)
I suspect the growth of Facebook as measured by users and usage will depend on discovering other services for which social networking is the perfect context.
>a small advantage that can't make up for the fact that it isn't as universal as e-mail or texting
Well, I'm a teenager, and sadly Facebook is far more universal as a means of contact than texting or e-mail, personally. I don't have the email addresses or phone numbers of most of the people I know (often because I don't know them well enough), but I do have them friended on Facebook.
By sheer numbers I may have more Facebook friends than phone numbers or emails, but a significant proportion of the people I communicate with regularly aren't on Facebook anymore or never were. So I agree that Facebook is more inclusive in the sense that people friend a lot more people on Facebook than they share their email address and phone number with, but when it comes to real friends and family, I can reach all of them through email or texting but only some of them through Facebook.
Yeah, that's true for a lot of people who don't realize it. It's much easier to Friend somebody you met at a party than it is to exchange email addresses - and then you never have to ask "is this address still good after all this time?"
I have over 400 facebook friends. I only have 200 contacts in my email address book, and most of those are probably stale.
I always felt that facebook is nothing more than a glorified address book for the internet generation. That's why I am keeping it, just to have all those contact sync to my phone's address book.
Interesting angle. I suppose this illuminates how best they could go about the things they are rumored to be considering
For example, the payment processing system. This angle says they should focus most on the non-one-to-one transactions like group dinner and movie outings, splitting the rent, etc. If me paying for such things through FB helps me settle the bills and get repaid (or get to mark someone's timeline with a cheapskate whuffie point), then I have an incentive to start paying through FB, and encouraging others to do the same. Lots of other apps and services have tried to capture these transactions, but they seem to usually suffer from needing all/most of the people in the transaction to sign-up for yet another account. That is the hurdle that FB has already crossed for 4/5 of the last movie outings in my anecdotal experience.
Cell phone... well I don't see how this social context angle helps with that, since phones are already well into that context. But browser, sure. Social web-browsing has also been tried before, also seemingly always failing to overcome the hurdle FB has cleared.
The context is nothing by itself, of course, and this is what is rarely mentioned about social networking. A bar without drinks would be dry and boring: a Boys and Girls Club for adults. Similarly, the essential, defining factor of social networking -- the network, the web of connections between people -- is lame and reductive by itself. But it's the perfect context in which to share photos.
Social networking is also a good context for non one-on-one communication. (For one-on-one communication, it offers nothing except a convenient way to initiate a conversation with other Facebook users, a small advantage that can't make up for the fact that it isn't as universal as e-mail or texting.)
I suspect the growth of Facebook as measured by users and usage will depend on discovering other services for which social networking is the perfect context.