I was thinking more about the "at risk" populations that are very resilient to smoking interventions, which are what the seventh-grade propaganda campaigns that I sat through and are talked about in the article are trying to capture and influence. There are still 20-30M adult smokers in the US, and cigarette sales are pretty stable. Smoking is still considered "a problem" by smoking interventionists, but they're not doing a great job at finally stamping it out, because they need harsher methods than learning campaigns and well-intentioned propaganda.
Edit: I had removed "predictably, this doesn't work" from my original comment before you commented for the exact reason that you commented. To a degree, it does work, on people who typically follow rules, when it's combined with taxes and bans that make it a crime to smoke.
I was thinking more about the "at risk" populations that are very resilient to smoking interventions, which are what the seventh-grade propaganda campaigns that I sat through and are talked about in the article are trying to capture and influence. There are still 20-30M adult smokers in the US, and cigarette sales are pretty stable. Smoking is still considered "a problem" by smoking interventionists, but they're not doing a great job at finally stamping it out, because they need harsher methods than learning campaigns and well-intentioned propaganda.
Edit: I had removed "predictably, this doesn't work" from my original comment before you commented for the exact reason that you commented. To a degree, it does work, on people who typically follow rules, when it's combined with taxes and bans that make it a crime to smoke.