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I have a lot of respect for the product and the folks at Airplane. And I (even as a "competitor") find it sad that such a great product is being shut down. My best guess is that they were running out of cash.

This to me is pretty surprising... because it's actually not hard to make a SaaS business profitable. You just have to build a great product, and be disciplined at hiring. It's weird that they seem to have done well on #1, but failed at #2 (which I'd deem the "easier" problem).

RE #2, I've heard they have less than $1M in ARR, but somehow (according to LinkedIn), have 61 employees. We had 4 employees when we were at $1M in ARR (and growing around 700% YoY). Even when we were growing quickly, we hired slowly: IIRC we were at around 30 employees at around $10M ARR. (That's less than half the employees Airplane had... even though we were 10x their revenue.)

When we started Retool, average headcount costs were around $300k / year. So if you have 60 heads burning $300 / year, that's $18M / year. If you only have $1M in ARR, you're burning $17M a year. Ouch! (If you're burning $17M a year, it's not hard to see why a fundraise of $32M would only last you 18 months.)

To me, it's tragic that a great product like Airplane has to shut down. Tragic both for the team, but also for its customers (who have three months to rebuild everything). Building a great product is the hardest part of starting a startup, not "not hiring". I'm hoping that a more challenging fundraising environment will make ~profitable startups more common going forward. (Especially because it shouldn't be that hard to make a SaaS company profitable!)

My sense is that many other startups are going to be going through something similar over the next few years. For example, last I heard, another one of our competitors (with the initials SB) has less than $1M in ARR and has 40+ employees. I feel that the 2020 - 2022 fundraising environment has spawned a bunch of fairly unsustainable businesses — and many of them will shut down in the next year or two. As consumers, it would be wise for all of us to be conservative when it comes to which platforms we choose to build our infrastructure on.



I think the Airplane Linkedin is overrun by people who say they work on an Airplane (the word not the company) :) It looks like they only had ~20 employees so not a super large team.


> For example, last I heard, another one of our competitors (with the initials SB) has less than $1M in ARR and has 40+ employees.

as an investor in an "SB" that is tangentially related, i panicked a bit. found https://www.trustradius.com/products/retool/competitors and went "ah."

yeaa many such cases


I completely echo the sentiment of being frugal. (We are a competition to both retool and airplane and bootstrapped)

One of the companies we sold earlier was around leadership learning content and I was attending one shoot where the CEO of india unilever business was recollecting lessons from professor Ram Charan. one of them broadly equated inverse relationship between aspiration and resource as a determinant of entrepreneurial mindset. And they at unilever used to artificially starve resources to create such an environment for out of the box thinking. Net net there mostly exists a way to achieve things with minimum resources. And tough markets calls for such measures even more.


Another competitor of Retool with around 150 employees is very far away from 1m in revenue as far as I know. They recently did a layoff as well. VC money that flowed in 2021 has created a bunch a money burning machines.



Maybe it’s time for some startups to evaluate whether they should have 60 employees when they’re only bringing in $1M in ARR.


Our startup evaluated Airtable, Retool, and Airplane, and settled on Airplane. We liked the Airplane because it's developer-friendly. But the way they throw all customers under the bus is sad.

Hope the acquisition works out. I used to work for FileMaker, and from the business perspective, their products are complementary to each other.


If they released the customer's data in some sort of specified format, would you support importing their workflows into Retool?


we'd love to make the migration as easy as possible and would definitely be open to building an import tool. In the meantime if you're migrating feel free to email me at jamie at retool.com and I'd be happy to help import


How are average headcount costs for an early stage startup $300k / year? That sounds FAANG money


> You just have to build a great product [1],

sarcasm or is there a missing reference somewhere?


Sorry, forgot to write the footnote so just removed it. Agreed that building a great product and finding PMF is hard. But "not hiring" shouldn't be!

(So yes, I suppose the comment was tongue in cheek, haha.)




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