My best friend does this and it both drives me insane sometimes but also blows my mind. It's how he has always used Google search. He does not use keywords at all, he simply states the generalized phrase out loud.
Like if we're talking about a movie with Dean Winters in it, and I say "You know, it's the guy from those auto insurance commercials who would pretend to be a little girl in a driving accident." And he goes, "Hey Google" to his phone -- "Funny talented actor who pretends to be little girl in a funny auto insurance commercial" and "Dean Winters" is the first result or whatever.
I think this is the thing people miss when they complain Google search has gotten worse. It's gotten to be more frustrating if you have a laser-focused query and it keeps bringing up related stuff that's not what you wanted. But for that kind of meandering query it's incredibly effective.
Every time I see someone do this I start wondering how common it is. Is saying to Google, "Please show me the finial score of last nights Detroit Pistons game." more common than my "Pistons game" query that gets me the same result?
I've also seen this with various voice assistants.
