A lot of marketing is aspirational though. People want what the pros use. If it's their top hobby or they aspire to becoming one of those pros... then they want the best, no limits if they can afford it. Even if many of those buyers realistically never will hit those limits.

I suspect that impulse sells a lot of MBPs, DSLRs back in the day, Photoshop licenses, sports cars, high end ski gear, etc. etc.