It bugs me more than it should that they flirt with hexadecimal numbers in their branding with the whole 0x thing, but the logo is 0xide when clearly it ought to be 0x1de. Designer came up with a clever idea but didn't understand hexadecimal, and no one had the heart to tell them? :o)
I'm kidding, mostly. The engineer in me is bothered by it, but the part of my brain that cares more about design and branding understands that 0x1de would cause inconsistencies in the branding elsewhere. (E.g. 0xDocs: https://docs.oxide.computer)
You may be happy (or unhappy) to know that was definitely considered – it felt a little more trouble than it was worth, and dare I say a little too on the nose?
"we needed a name — and once we hit on Oxide, we knew it was us: oxides form much of the earth’s crust, giving a connotation of foundation; silicon, the element that is the foundation of all of computing, is found in nature in its oxide; and (yes!) iron oxide is also known as Rust, a programming language we see playing a substantial role for us. Were there any doubt, that Oxide can also be pseudo-written in hexadecimal — as 0x1de — pretty much sealed the deal!"
I'm kidding, mostly. The engineer in me is bothered by it, but the part of my brain that cares more about design and branding understands that 0x1de would cause inconsistencies in the branding elsewhere. (E.g. 0xDocs: https://docs.oxide.computer)