Ehrm. What is that exactly?
Are you alluding to cute design, different user interface? Or ditching then common PC component modularity? "Thinking differently"?
One difference is that Oxide development was done in the open and they don't seem hell bent on creating a closed ecosystem. (Yet, at least)
You are also correct that we diverge from Apple in other ways, such as our commitment to openness, rather than secrecy.
The first iMac famously made it easy to connect to the Internet; The 'i' in iMac was for "Internet". Its setup manual was a couple of pages long, mostly pictures and IIRC, just 37 words.
https://www.youtube.com/watch?v=rX4PzvWgu6c