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> This is pretty trivial to build once you have given it some thought, it sits nicely next to the work you do building health-checks into the various tiers of your infrastructure, yet there are enough people out there willing to pay for it.

I think the reason you don't have a bootstrapped startup is because you don't see the difference between trivial and valuable.

Would it be easy for you to build out a feature flag app? Yes, most devs probably can without a huge problem. But it will take them time to do it, and it will require maintenance over time. If it takes a senior dev two weeks of dev time in sum total over 4 years, it would be "cheaper" to pay $100/mo for this service. This type of product product has value as it allows us to spend our limited dev time more on forward feature development that drives future revenue and less on infrastructure.

This is the math that companies buying SaaS products will make. I don't want my eng team to spend hours on trivial stuff, I want them to work on the things that move the needle for the company. I'll gladly pay $$$ for certain features and functionalities that are not part of our core competencies so that the team can focus on the things that are. And once we're a Big Company paying Enterprise tier prices to a feature flag company or whatever, we can have the chat about in-housing it or building Feature #137,221



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