Turning an agency into a SaaS is a often-sought dream for those in the agency space (because it's tiring to keep the sales machine going, handle clients and their needs, constantly put out fires, etc etc etc). Grats on getting a SaaS out of it!
I think from a bootstrappers perspective, there are two things to take from this:
1. Having a source of income that gives you the "margins" to also do a SaaS (time and money) is a big, important (almost required) factor
2. This might be an outlier - Not a lot of agency owners successfully convert over to a SaaS - both because SaaS is hard-mode business and because agency life is so distracting with the aforementioned work native to agency-style business.
Just because you see a need as an agency doesn't mean customers will pay for the SaaS version of the "thing" that fulfills that need. Flagsmith appears to have found a product that is a SaaS that people pay for.
A question on their distribution: I wonder what their customer acquisition story is - is it from their agency work (self-referrals) or what?
I think from a bootstrappers perspective, there are two things to take from this:
1. Having a source of income that gives you the "margins" to also do a SaaS (time and money) is a big, important (almost required) factor 2. This might be an outlier - Not a lot of agency owners successfully convert over to a SaaS - both because SaaS is hard-mode business and because agency life is so distracting with the aforementioned work native to agency-style business.
Just because you see a need as an agency doesn't mean customers will pay for the SaaS version of the "thing" that fulfills that need. Flagsmith appears to have found a product that is a SaaS that people pay for.
A question on their distribution: I wonder what their customer acquisition story is - is it from their agency work (self-referrals) or what?