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Just in terms of viewership do you have a specific source for saying his audience is comparable?

I am having trouble finding something reasonable. e.g.

6.58M youtube subscribers 80 million television households as subscribers for CNN

Although these numbers are not really comparable

~700k daily watchers for CNN: https://www.adweek.com/tvnewser/here-are-cable-news-ratings-... 800k video views for Russel: https://socialblade.com/youtube/user/russellbrand

Although of course video views != daily watchers (one person can watch multiple ones & that number can be juiced)



https://www.nytimes.com/2022/08/02/business/media/cnn-profit... or https://www.forbes.com/sites/markjoyella/2023/03/14/cnns-rat... for example - CNN is pulling a viewership of ~400k people and you can see Brand's videos generally averaging above that on YouTube.


I agree this points to a somewhat similar level of reach, but you can't actually compare views to viewership




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