YouTube ads are a tiny % of revenue. Celebrities on YT make their money from brand deals, not ads. Remember "Adpocalypse" and the beginning of all this ultra clean PC talk online? Before all that, sure you could make a living from YT ads, but many channels don't even have them on because it's cents. For example I have over 50k views on some videos, but the ad revenue is nothing.
"“He is most likely making £2,000 to £4,000 per video, not taking into account any affiliate deals and brand sponsorships that might be running in the background,” she said.
Based on five videos a week, this could easily produce the best part of a £1m a year."
Glad to see you deleted your other reply that was just rude.
I'd agree with the other person (and even if I agreed with you, I'd still point out that your language and attitude are quite against the HN guidelines, which are worth reading: https://news.ycombinator.com/newsguidelines.html )
I'd personally be surprised if Russel Brand had more than $1M/yr in sponsorship deals relating to his YouTube content, which would be 50/50 split between that and ads (I think likely to be more like 75/25 in favour of ads for him).
Yes for many celebrities, and even YouTube content creators, their sponsorships will be far more valuable than the platform's ads. But I doubt there are big-money deals lining up for the kind of conspiracy nonsense he puts out now days.
(And sure, Brand also makes money from work other than YouTube, but that's not relevant to the question of what % of money for YT content comes from YT ads vs. sponsors.)
"A tiny %" to me would be 1, maybe 2%. Do you really believe he's earning $100 mil a year? I read that his estimated worth is in the low 20 millions but I can't recall where I saw that.
No, but it is kind of a good point because it looks like they turned of youtubes "in-video" ads but he still has clearly marked paid promotions and "built in" ads/promotions he does like a podcast. So both Brand and YouTube are still making almost the same money right now even though they, "aren't monetizing".
The direct parent commenter (i.e. the person the comment responds to) cannot downvote. It just does not show a downvote button for them, only an upvote button. So the downvotes have to come from everyone else.
Benny, there are valid reasons to downvote for you first comment to say nothing about your replies. Your top level comment is now gray and that is not because of jahsome.