Huh, I searched and his brand seems to be about talking to the "nice guys" who are all like "Why do women always pick jocks and not the nice guys like me?"
Which is not a stereotype that I associate with compulsive people-pleasing, exactly... Compulsive self-pitying and limerence, more like.
I'm reading/listening to book at the suggestion of a friend who strongly recommended it. I initially balked because of exactly the association you are talking about, but it is a much deeper book and really not about solving that problem. It is a book that asks you to look at your relationship to pleasing people and all the impacts, and it is, so far, worthwhile for me to look more closely at that.
"nice" just means you don't have personal boundaries, so you go out of your way to try to keep everyone around you comfortable, rather than express your needs, preferences, and emotions and just let other people react as they will.
Nice Guys in that context are often self-identified though, "I'm a nice guy, why do I keep getting rejected?". I'm sure it originated from rejections in the form of "You're a nice guy, but..."
I learned about this word recently, too. Lowering the barrier for the curious-
From Wikipedia:
Psychologist Dorothy Tennov coined the term "limerence" for her 1979 book, Love and Limerence: The Experience of Being in Love, to describe a concept that had grown out of her work in the mid-1960s, when she interviewed over 500 people on the topic of love.[1]
Limerence, which is not exclusively sexual, has been defined in terms of its potentially inspirational effects and relation to attachment theory. It has been described as being "an involuntary potentially inspiring state of adoration and attachment to a limerent object (LO) involving intrusive and obsessive thoughts, feelings and behaviors from euphoria to despair, contingent on perceived emotional reciprocation".
Which is not a stereotype that I associate with compulsive people-pleasing, exactly... Compulsive self-pitying and limerence, more like.