Did you just take a problem that free market tech created and blame it on the government? ;)
User agent sovereignty would be nice... except the most used browser and 1/2 of smartphones are controlled by Google, the largest ad tracking company on the planet.
This particular problem with annoying cookie dialogs is actually a government-created problem though...
But I do agree with you that "free market tech" created the problem of "tracking cookies are ubiquitous and users don't know how to control them". But then regulators just layered another annoyance on top of that, instead of solving that actual problem.
Google, the same company that provides a litany of fine grained cookie retention options in its User Agent’s options page? Except thanks to the government’s antagonistic policies (read: big-media’s lobbying) those are useless as you need to keep on clicking the damn pop ups every time you visit a page “anew”.
Also never forget we already had a perfectly good solution in the form of Do Not Track headers that a benevolent governing body would have simply mandated abiding by. Instead we have this shithole.
The only way it ever would have been respected if it was required to cryptographically sign an acceptance of cookies, then the server was required to retain that attestation as proof of acceptance, subject to legal liability if they were found in possession of tracking data without a valid attestation.
Absent enforceability, even when the server actively and maliciously decided to ignore it, it was a toothless solution.
How can you prove that they respect your preferences in those consent theater pop ups?
I think those pop ups are the worst thing that ever happened to the web because they eliminated the moral authority that anyone had to say “it is user hostile to use pop ups”. Once the EU made it appear “required” and even “laudable” or “prosocial” there was no basis to say “you shouldn’t put this other popup in that will make users feel harassed”.
So now we get pages where the popups get in the way of the other popups.
I suppose the formalism around popups, and specifically when the EU decided to start levying fines on entities who used dark patterns to avoid the spirit of "accept/reject must be equally easy to click", convinced me that user-visible was a better way to win the fight.
Granted, it's not a technically optimal solution, but it may be a politically optimal one. Vis-a-vis the people vs the advertising industry.
I'm unconvinced that DNT would have ever garnered the same support as something that people, and specifically politicians, can see. Which would have led to ad money quietly carrying the day.
I'm hopefully after we've chiseled "Thou shalt respect user decisions" in stone deeply enough, we can flip back to enabling a user agent to automatically respond to that question for us.
It does make visible how absurd the situation is. You might imagine an advertising system would require one or two cookies but it's so shocking to see that some ordinary site would have 40 third part cookies. Some of that is the use of these embeds from the likes of Facebook, Twitter and YouTube and some of it is the "knives out" situation where nobody trusts anybody in the adtech universe and the answer is to have 10 different authorities collecting information and assume they can't all be colluding with each other. (e.g. everybody has a reason to understate or overstate views or clicks and naturally there is attrition in the pipeline so the numbers won't add up perfectly.)
That's a very good example of "argument-by-Google". You know what conclusion you want to achieve, so you just go around looking for statements that are either taken out of context or misunderstood and that can be backed by a (shallow) google search.
For the record: go back to the article that you are (wrongly) alluding to [0] and see how much the author has retracted. Also, see the response from Brave's Chief of Search.
I "have" to keep advocating them because all the opposition that is presented is always based on false information, biased and prejudiced and clearly made by people who never used the browser or tried to understand the value proposition.
There are tons of things to criticize about Brave (their "partnerships" with Binance and Solana, their complete lack of interest in making BAT an actual currency for payments online, them completely losing the train of decentralized social media) but none of that ever comes up from the detractors, only this kind of bullshit like the one you bring up.
I'm just going to quote the updated, follow up article:
The Brave Search API does not respect the site's licensing, and Brave is under the assumption that 1) because they are a search engine and 2) because they attribute the URI of data - this puts them in the clear to scrape and resell data word-for-word.
Brave steals data and resells it, and is not to be considered a trustworthy entity.
The article went from "selling personal data to AI companies" to "selling results in the API search with a longer summary than Google which might be a violation of fair use policy", and yet you still don't want to back down.
User agent sovereignty would be nice... except the most used browser and 1/2 of smartphones are controlled by Google, the largest ad tracking company on the planet.
We're way past the 90s.