I read it yesterday and couldn't figure out exactly what they were talking about and upon re-reading, yeah, it's bad marketing copy.
The problem is probably whoever wrote the blog post (who is likely not even the named author, depending on how their marketing team does things) tried to add a lot of high-level stuff to make it make sense to them without really needing to understand the details, and then dolled it up with a bunch of useless vapid quotes from customers and what not, because that is what marketing people think matters. Maybe it does make sense to have mealy-mouthed corporate speak for the overall product, since some executive is probably deciding whether to use GitHub as a whole and they might care if a big company uses it. I don't know that it makes much sense for specific features like this, especially in a fairly technical product like GitHub.
The problem is probably whoever wrote the blog post (who is likely not even the named author, depending on how their marketing team does things) tried to add a lot of high-level stuff to make it make sense to them without really needing to understand the details, and then dolled it up with a bunch of useless vapid quotes from customers and what not, because that is what marketing people think matters. Maybe it does make sense to have mealy-mouthed corporate speak for the overall product, since some executive is probably deciding whether to use GitHub as a whole and they might care if a big company uses it. I don't know that it makes much sense for specific features like this, especially in a fairly technical product like GitHub.