I notice their homepage/"marketing" is very tik-tok-esque.
Before TT got massive I remember seeing stickers with just the logo slapped all over the place in Hammersmith, London where I worked at the time. Very guerilla, creating something that seems semi-exclusive. I won't be surprised if they (or already have) also follow in TT's footsteps of paying some big names to sign on and do some content for the platform, which caused a surge for TT.
Then again, TT was funded by a government...though sometimes FB/meta appears to have all the power of a small government.
Before TT got massive I remember seeing stickers with just the logo slapped all over the place in Hammersmith, London where I worked at the time. Very guerilla, creating something that seems semi-exclusive. I won't be surprised if they (or already have) also follow in TT's footsteps of paying some big names to sign on and do some content for the platform, which caused a surge for TT.
Then again, TT was funded by a government...though sometimes FB/meta appears to have all the power of a small government.