I don't really believe in this whole stupid 'boycott them because they don't align with my values' bullshit, people should be free to express their political opinions however they see fit
What, because I say other people are free to express themselves politically?
All I said dude was that I don't believe in it and that I think what they were doing is stupid.
Other people can do what they want, even if its pointless. Because pretty much everyone does shit (like boycott) more because it makes them feel good ("look at me! I'm stickin it to the man!"), not because it is effective.
I suppose if everyone measured their activities on effectiveness it might create a hole in the space-time continuum, so many idiotic jobs and actions would be eliminated.
As someone targetted by the GOP's bullshit, I still don't care.
Half-assed personal boycotts don't present the kind of numbers needed to effect change.
Trump and his cohorts getting their asses locked up does. Burning everything to the ground that belongs to neonazis does. The BLM protests did far more damage and effected far more change than the combined power of everyone who boycotts Chik-Fil-A, Hobby Lobby, or Yuengling.
Personal boycotts don't have to have a large impact or meaning outside of however you feel about them. They're just for you: you can decide to allow your principles affect your economic activity or you can default into the powerless assumption that it's not worth the effort.
I think it's a worthwhile exercise to ask yourself before you make a purchase somewhere that you feel OK with the ethical implications of your purchase - and I say this as someone who does compromise on my ethical positions constantly for convenience. It still matters.