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The fundraising part is the completeness of it.

I could probably COO on the non-fundraising side, but I'd be an absolute fundraising failure. Non-profit C level execs are fundraisers.



even when all the money is from a banner?


Not sure what the percentages are but many non profits live or die on a few large donors.


The banner probably drives enough small donors to give the big donors confidence that they are force multipliers and not just propping up a one-off thing.




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