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Strong arguments, ideally legislation would ensure plastics break down and if not, some sort of breakdown cost incorporated into the goods. But that stifles industry and innovation. Maybe we can have incentives for packaging that breaks down, I believe the technology exists at this point in time.


> But that stifles industry and innovation

Subsidies are what stifles innovation.

I _think_ you are not being sarcastic, but apologies if I am misunderstanding. Allowing industry to externalize costs does not promote innovation. It does the opposite, as offloading those costs to others is effectively subsidizing the behaviour.


Yes on the sarcasm, you bring up a great point. True "innovation" would take into account the optimal outcome, but sometimes that has to be legislated in. As in many industries where regulation improves outcomes for society.


Incentives are good but you still have to watch out for greenwashing lies. If you take a look at carbon credits for instance there is an incentive to plant trees but what happens in reality is quite different; the industry is full of frauds such as not planting out forests that are on someones books. Sure you can use cardboard for a a lot of things but liquids and pressurized goods like soda are difficult. I don't think there is a way to have a biodegradable coke bottle. We need go to standard sizes of glass or s/s packaging. It will require infrastructure and it will cost some money which of course the companies won't like.


> break down

If there exists a use of "«break down»" intended to mean "biodegrade", the term remains too close to "crumble".

You would not eat a bottle, but having tiny chunks of plastic around makes "you eat 5 grams of plastic - one credit card - per <period>" fully credible (i.e. you want it to stay big to stay out of the body - you want materials not to shed themselves around). Crumbling plastic just creates microplastic. Which is relevant, because some actors seem to have confused the goals - transforming vs pulverizing.

(See e.g. https://theconversation.com/were-all-ingesting-microplastics... ; https://theconversation.com/youre-eating-microplastics-in-wa... )


Break down means "to biodegrade" in American English, among other meanings


In the case of plastic, you have a chemical issue. The linguistic issue - the ambiguity and the "poor choice", that plastic will more easily "break down" in chunks, not in de-structured carbon etc. -, can point to that.

We are already seeing some material variations that are strongly ineffective for their intended purpose, and that will contribute more to the diffusion of microplastic instead of (re-)cycling.




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