I think it needs just a bit of fool-proofing in a couple dimensions though:
(1) Ideally, the brand would also be able to speak to the segment of people who aren't going to get the wordplay.
(2) Also, there's the age-old pronunciation question. Is it just "Primitive"? Is it "Primi - Tee - Vee"?
It's quite close to being a great brand, though. I wonder if it just needs a skillfully-placed lowercase letter, or a couple dots, or something — maybe some sort of subtle variation could solve both problems.
I think it needs just a bit of fool-proofing in a couple dimensions though:
(1) Ideally, the brand would also be able to speak to the segment of people who aren't going to get the wordplay.
(2) Also, there's the age-old pronunciation question. Is it just "Primitive"? Is it "Primi - Tee - Vee"?
It's quite close to being a great brand, though. I wonder if it just needs a skillfully-placed lowercase letter, or a couple dots, or something — maybe some sort of subtle variation could solve both problems.