Honestly I cannot express how much I don't understand this idea.
He has some extremely important message to pass to entire company (failed projects due to lost trust in mobile sector can easily shake company).
Why on earth delegate that and have yet another canned corporate email that will be forgotten 20 minutes later? You can always run content by someone experienced if you want to round up the edges, but if you have something to say to people usually it's best to just say it.
Agree 100%. When I read this sentence "If you want to project power as a ceo you have the communication task delegated to someone who specializes in company communications and information security" I literally had to read it like three times because it seemed so obviously backwards to me I thought I must be missing a negative somewhere.
I hear on HN 99% of the time how folks don't like corporate speak and that they wish leaders were more forthcoming and honest, and here someone is arguing that they just want the corporate-speak version of it. It is completely baffling to me.
He has some extremely important message to pass to entire company (failed projects due to lost trust in mobile sector can easily shake company).
Why on earth delegate that and have yet another canned corporate email that will be forgotten 20 minutes later? You can always run content by someone experienced if you want to round up the edges, but if you have something to say to people usually it's best to just say it.