This is a super important point. I'm a super analytical person and have spreadsheets for most important things in my life. So a real outlier in terms of recording data. And STILL i find it hard to keep up with my manual budgeting app that I have.

Integration is super important and imo, the real opportunity is improving the auto-tagging and sorting functionality. Mint for example is pretty terrible at handling things like venmo or one-off transactions