I joined Amazon in 2017, and even back then it was doubling every 1-2 years. Which still seemed absolutely nuts to me.
It did later mean the cult-like indoctrination of the leadership principles made sense. When you’re growing at that rate (even not considering the attrition that happens along side it) you can easily end up in a place where _most_ of the employees have been with the company for 12mo or less. If you’ve any hope of maintaining a consistent culture over time you need to get in embedded into people quick. Because the new hires are looking at people who’ve only been there 9 months as though they’re the OGs of the company.
It did later mean the cult-like indoctrination of the leadership principles made sense. When you’re growing at that rate (even not considering the attrition that happens along side it) you can easily end up in a place where _most_ of the employees have been with the company for 12mo or less. If you’ve any hope of maintaining a consistent culture over time you need to get in embedded into people quick. Because the new hires are looking at people who’ve only been there 9 months as though they’re the OGs of the company.