Why would this be a subscription? It could just be a standalone app for $10 bucks and you'll probably get more lifetime revenue that way compared to having a subscription, because in a year more people will buy for $10 than will subscribe and stay subscribed for long enough to overcome that revenue.
Could also make it hard to unsubscribe. Like swedish insurance, where it needs 3+ hours waiting on the line to get to some supporter who can unsubscribe.
Right. I (reluctantly) accept subscriptions if there is something the company does for me every month - in this case it's a javascript app that runs in my browser. There is no countervalue per month, making it unattractive.
