Quotas are a straw/boogeyman. Most companies have hiring targets. The difference is that quotas must be filled (which doesn't make business or social sense) whereas hiring targets are goals (which aren't required to be attained).
Except those "targets" are often tied to things like pay and promotion. That really blurs the line between "quota" and "target". For example Intel docked people's pay unless they hit their totally-not-a-quota target of 40% women and URM hires: https://news.ycombinator.com/item?id=34679982
