I was thinking that surely Amazon would lose money selling a fake product which everyone would return, but I guess some people don't realise and don't return it so that selling these ends up being profitable for both Amazon and the manufacturer. At least until someone files a class action lawsuit anyway.
>I was thinking that surely Amazon would lose money selling a fake product which everyone would return,
This got me curious about who pays the return costs, and after some searching it looks like the seller eats it[1]. In other words, Amazon might be making money even if the item was returned. Regardless, it also means that it might be possible to shut down these scams (or make them unprofitable) if activists purposely buys these scam listings, only to return them. The scammer would have to eat the fees, which eats into their profits. The only downside is your time plus the possibility of your amazon account getting banned if you return too much.
I almost got burned by this, bought some highly rated Bluetooth speakers as gifts, thanks to the extended holiday return window I was able to return them. The scam I seem to have gotten caught by is the seller initially delivers a great product, then once they have enough 5 star reviews they swap it for an inferior product not matching any of the listed specs.