Indeed, the de-editorializing of the title made the interpretation more ambiguous. I'd actually prefer the real title ("how to completely own an airline...") or a more clear adjustment ("how to hack an airline...").

I was disappointed too. I wouldn't know what to do with an airline, I never had one, I wouldn't even know which one I'd like, perhaps Virgin Airlines?, but the thought of having one was exciting still.

I guess we do need the verb 'pwn' after all :D

you're....actually right. I totally misread this headline. There were no context clues to help with the reading.

I too was at first annoyed by a bit of an overhyping in the title and the overall style as well, until I remembered how it felt when you discovered something yourself, or even just read a good clever report from someone else. You get this rush that this is the coolest craftiest thing in the world.

You are right! That's how this reads.

I imagine it's something like Richard Bransons How to become a millionaire:

1) Be a billionaire

2) Start an Airline

I actually expected this to be "buy a bankrupt airline for ~nothing, and, oops, look, it still has a copy of the no fly list", to be honest...

Yep, that's exactly what I thought on first opening the article.

For Musk's $44B Twitter bid, he could theoretically have purchased Delta, United, and American airlines.

3 easy steps :)

1. Create Tesla. 2.