Except in the most egregious cases, how many optimization articles ever save you more time than it takes you to read them? As you say, computers are unimaginably fast.
so premature optimization in code is evil for more than one reason. First, it obfuscates the code. Second, the slowest processor around is the wetware, and it aint getting any faster. Making it simpler to understand/explain/write/compile/debug will save geometrically more time than it saves in almost every case.