To me, stealing is taking someone else's brand, renaming it, and selling it as your own. By that definition, this case is not stealing. It reminds me of the saying "everything that can be invented, has been invented" (I do not remotely believe this) BUT, the man looked at all the best features of the existing inventions and bundled them up into one, and made the best one yet. In fact, he did such a swell job, we still debate, discuss, and use his invention today. /Think stackoverflow's about page...
Surely that's trademark infringement, which is a variety of FRAUD, a completely different thing.
Stealing, for me, is taking someone else's _stuff_, and arguments about IP law come down to arguments over the definition of "stuff" and who "owns" it.
