seems to me the seo peeps will just step up their game by employing chatgpt to spam everything.

chatgpt search will be mostly useless if it doesn't provide upto date answers which means it has to constantly have the latest news, blogs, press releases feed to it so when you ask for a summary of some event that just happened or some new tech it gives you an answer. the same incentives apply.

Likely there will be a race for it to start recommendating products . Either directly, Bing still has to make money, or indirectly buy trying to influence it into answers with product placement