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This has been going for many years already, with Google giving answers right in the search results and just using websites as their private content factories. The relationship has become more and more uneven every year, with no pushback from the websites (a collective action problem, some traffic is better than no traffic, or worse, traffic to your competitor) and it probably won't change as long as Google pays lip service and adds a few links once in a while. The quality of content and therefore the quality of Google's search results suffer in the long term because it makes no sense to invest in it, but as long as it's good for Google's quarterly results, they don't care. Their problem is new sites like Discord and mobile-only apps that never got addicted to traffic from Google in the first place.


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