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It's a combination of:

- Fast Fashion for web sites. Users are kinda like kids in a toy store, always jumping to the newest & coolest & shiniest things. OR - at least the suits making the calls are far-too-often convinced that they need the newest & coolest & shiniest web site, to compete for users.

- One-upmanship among young male web developers, who always want to be working with newer / cooler / yet-more-complex technology than the next guy. And how very convenient that newer, cooler, and more complex technology tends to pay far better, whether it's needed or not.



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