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1. Scratch your own itch

2. Be in love with the problem

3. Talk to potential customers to find what they need, not what they want

What if {{1} ∩ {3}} ∪ {{2} ∩ {3}} = ∅?

That is, what if everything you love to do is not marketable and the solutions to the problems you care about are not marketable either?

> If your starting goal is "I want to start a startup"

My starting goal is "retire by 50 without taking a hit to my six-figure lifestyle".

Achieving it via my technical chops is the only way I know how.

I'm a bad investor and my wife is a spendthrift. It's highly doubtful that we'll get there "the slow way" (e.g. collecting on several corporate real estate investments) by starting at 34.



> That is, what if everything you love to do is not marketable and the solutions to the problems you care about are not marketable either?

Don't start a startup then.

> My starting goal is "retire by 50 without taking a hit to my six-figure lifestyle".

Don't start a startup then.

You don't build a startup for income security or to get rich quick.


> You don't build a startup for income security or to get rich quick.

Got it. Two questions:

1. What are some acceptable __extrinsic__ motivations to build one?

2. When this thread eventually crosses the "No True Scotsman" threshold, can we discuss the legitimacy of so-called "Lifestyle Startups"?


I absolutely love this advice. Its clear cut and simple. You can not force these things.


> You can not force these things.

Why not?

Computer Science & programming are my passions.

I work as a Software Engineer. I'm not passionate about the projects I work on at my job, but doing so pays the bills.

Why can I not make use of the same discipline that brings me into work everyday to bring my own product to market?

__My issue is in identifying what other people want.__

The CS & programming topics that excite me (i.e. compilers & PL design) haven't had marketable products since F/OSS won in the '80s/90s. The backscratcher I'd design to scratch my own itch(es) can't compete with thousands of free ones worked on by an order of magnitude more people.

I highly doubt every successful payroll/billing/HR startup founder was intrinsically-motivated to build their product.

I'd be satisfied building boring CRUD like https://bonus.ly if I could turn it into a small, successful "Lifestyle Startup" and coast.


> __My issue is in identifying what other people want.__

Probably accurate. So that’s what you need to figure out then. It’s great you are aware of it, now make it the nr.1 most important thing in your life.




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