Apple doesn't care that much about cost of chips. Their margins are wide enough that even a substantial increase in chip pricing won't significantly impact their profits.
this is profoundly wrong; Apple and other hardware brands have not only practiced material source cost discipline to the extreme, but their internal culture promoting and strengthening that resulted in a nerdy work-a-holic with no life to become CEO of one of the largest companies in the world, specifically because he would, and did, put whole companies out of business with suffocating negotiating tactics over portions of a penny. This is exactly in the pattern of Dell Inc, where the saying about commercial supply partners was "those who do business with Dell, go out of business"
source- electronics recycling business in Silicon Valley for a few years
