What a nonsensical argument. Deodorant is a consumable good. In scenarios like this, 40$ for 4 == 10$ for 1, because you consume it at a steady rate, and what you don't buy now you will pay for later
Compare to an extreme example of a market selling one watermelon for 5 dollars, and 5 watermelons for 15. Sure, the latter is a better deal, but I definitely have no use for more than one melon, and the arbitrage opportunity is not worth my time. In the same sense, I and many others do not need more than 1 deodorant at a time and I would rather save my space.
Do you know what that is? I typically buy 4-5 sticks at a time when my local pharmacy has a sale on the one I like, so I buy deodorant like once a year.