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Nope. That may be true for a thin slice of Twitter's most active and popular users, but not at all for the long tail of people posting in niche interest areas that keep people engaged. The scientists, engineers, artists, philosophers, OSINT researchers, etc who post interesting content and keep people returning to Twitter to engage with it.

Some of those get some reward from it in terms of added publicity, others in terms of building out their network, but a bunch even do it anonymously and seem to get no real world financial benefit from it other than sharing what they're working on and having discussions with other people interested in the same things.

Musk seems to fundamentally misunderstand not only how and why regular people use Twitter, but also how popular but non-celebrity people use it. He only sees it through his own lens, which is as a marketing tool, a way to move markets, and a place to shitpost freely. His changes make sense in that context only.



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