Model X is one of the best selling electric cars in the US and has very large margin for Tesla. It made a lot of news and an differentiates it from other vehicles in the class. I'm not sure I would consider it a failure.
> Model X is one of the best selling electric cars in the US
No, that car is essentially a failure and I'm amazed Tesla hasn't completely cut it from production.
It sold 1,316 units in the US September. They were selling almost 4,000 in September of '18. Even if you wanted to go by year, you're talking about 26,000 sold in the entire US in 2020 (it's best year and I'm ignoring '21 since there was a factory shut down)[1].
It's just not a good vehicle, doesn't sell well, and is utterly unusable if you live anywhere with rain or snow.
Its a luxury car, Audi is selling less e-Trons then Tesla is selling Model X in the US. The Model X this year sold almost as many vehicles as Ford Mach-E while costing 2x as much. If you compare the Model X to other cars in that price class the Model X is doing fine.
And of course they did a major revamp completely changing the architecture and have to deliver the car from 1 factory to whole world. The Model S had priority at first and the Model X was only slowly added to production again.
If you think Model X is a failure you don't understand the car industry. A car with that kind of margin is well worth doing even if it peaks at 40-50k a year globally.
> and is utterly unusable if you live anywhere with rain or snow
