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Sells them on the mission. Things like a colony on Mars and full self driving are pretty compelling goals for some people.


Yeah but I feel like "work on twitter" is way less of a .... shall we say noble/socially fulfilling job. I'd value working on sending people to mars (not to live, just to do a walk on it), it'd make me part of something historic. One day people would write books and make documentaries about the work done to make it happen, and even if I weren't featured for the entire rest of my life if I could tell people "I worked on the software for the Mars shuttle" or whatever and have them go "Oh cool!". Hell, even before it succeeds I think it'd have social capital with the right crowd: pushing boundaries to put someone on mars is a cool job....

Twitter on the other hand... "Oh I work at twitter doing software". That's.... nowhere near as exciting or epic a thing to tell people that you do.

So he might have a harder time finding smart people willing to work for less than market rates at twitter compared to finding them for SpaceX and Tesla


I'm sure Elon will have a mission statement that will appeal to some people.

Imagine a new form of news and communication that solves all of our social woes, allows people to be informed, and have constructive discourse.

That would be world changing.

I'm not saying Twitter could ever be that. But maybe someone else could be convinced it is possible.


> Imagine a new form of news and communication that solves all of our social woes, allows people to be informed, and have constructive discourse.

I did imagine that happening once - I imagined the internet would lead to that. The state of things now is very different from what the me of 15 years ago imagined, in part because of things like twitter in fact. I now believe that social woes have significant parts that aren't just misunderstandings they are big problems that can't be solved only through dialogue. Further many of the misunderstandings are actually deliberate misrepresentations - how many people who are pro-choice have you seen making the incredibly bad faith argument that pro-lifers just want to control/punish women? (Note I am pro-choice myself, but that particular argument is a really shitty obviously untrue argument and I see it constantly and it really gives me the shits).

> I'm sure Elon will have a mission statement that will appeal to some people. This I do agree with, but I think the pool of people that are willing to work crazy hours at sub-standard pay is smaller when the work is making whatever Musk's improved version of twitter looks like than it is for putting someone on mars or making electric cars mainstream.


I don't think the communication problems are inherent to the internet but I'm sympathetic to your greater point.

I think the gamification of communication on the Internet is one of the worst inventions, feeding into a lot of very negative neural architecture. Encourages people to seek quick validation from there like-minded peers, and encourages a sense of superiority people can only get from knocking down strawman. This is exacerbated by brief and content without any Nuance or resemblance to reality. In a lot of ways, Twitter incorporates the worst aspects of this. Reddit is arguably worse in terms of gamification, but at least it doesn't have a 144 character limit and tools to curate your consumption.


I don't think the problems are inherent to the internet... sadly I think they are inherent to human beings.

Twitter by design exacerbates a lot of these problems though IMO. Character limits, the way replies work and things are displayed such as to make any particularly active comment section practically impossible to follow, etc

EDIT: I do actually genuinely hope that Twitter dies, but I am scared that is a monkey paw where whatever the next thing happens to be it ends up being worse


Your mistake is looking at what twitter has been in the past and not what it could be with a fast moving entrepreneur driving the ship.

Twitter has been too complacent in the market of communication apps. By all reports, including from Elon himself, big changes are on the way.


Twitter is a social media platform, that space is never going to have the kind of social cache novel space exploration does. It doesn't matter how amazing of a communication app or social media platform it is, as a job it is less epic than working on getting a guy to mars - this is my documentary argument from earlier.




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