I've been following Serenity for a while. Thanks for your educational expertise humbly conveyed in your videos!
Could it be beneficial for your company to be set up as a foundation? Since it is not "selling" Serenity, merely taking donations anyhow? I don't know the Swedish system but I wonder if that could provide tax advantages to donors and workers?
If you have your own companies, you can pay yourself Director's dividends instead of being employed and drawing a salary. Again depending on the country, that may be advantageous - tax-wise, and also not having to do payroll.