You had me til Apple. For me Apple is selling the idea that they are the ones to be trusted with privacy, i.e., power. And that's a hard pill for me to swallow.
I've been an Apple customer and a Facebook user for about the same duration.
In that time, Apple has taken many measures to improve security and privacy.
Facebook on the other hand has gone in the opposite direction, to the point of leaking data to hostile third parties and needing to be reigned in by the OS platform.
It's reasonable to trust Apple more than Facebook, simply based on demonstrated behaviour.
