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Have a crystal clear idea of what you want built.

This is why I am not too concerned about outsourcing [1]. Most of my projects start with a 'this would be neat' sentence and then it's left for me run with. I know the business and the people so that's usually enough for my team to get a first iteration completed. From there we add users, get feedback and iterate again.

If businesses have a crystal clear idea of what they want then chances are there is already COTS to satisfy that need.

[1] Jobs are never promised and a PHB at anytime could decide that the company doesn't need tech, but that's not really an outsource problem.



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