Hypothetically: if an audience is paying for your digital content or paying to support you on Patreon, they could instead pay for your content through crypto - if they are so willing and have it at their disposal. Aside from the lower fees you’d also be your own payment processor - more resistant to censorship, less platform lock-in, ability to self-host your content.
Same applies to selling digital assets on Bandcamp or running a Kickstarter campaign.
If your audience is unwilling to pay for your content or support you financially, and unwilling to pay a platform fee like with Netflix, then you might be stuck with monetizing through ads.
In a Bandcamp-like platform, the NFT would be a proof of purchase. When a user purchases your digital NFT album, they can at any point sign a message to get a link to the MP3 or FLAC files.
In a Patreon-like and Kickstarter-like platform the NFT might be used just the same, as a proof of purchase to access special content. Or, it could be used as a token or badge of appreciation, such as for being the first patron or a 1-year-continuous patron. The same way GitHub profiles show achievements and who the user is sponsoring.
In digital art platforms NFT is as it is already being used: certification and scarcity.
There’s other applications like streaming payments with vesting schedule:
Same applies to selling digital assets on Bandcamp or running a Kickstarter campaign.
If your audience is unwilling to pay for your content or support you financially, and unwilling to pay a platform fee like with Netflix, then you might be stuck with monetizing through ads.