Promo packets were an attempt at a way to figure out how to promote people when you had thousands of good engineers and they couldn't figure out how to decide who had most earned it. You didn't trust their manager, they had a limited resource of 'money' to give. Maybe it was a bureaucratic approach, a little like the army?
I think this is an inevitable thing that happens when you have huge orgs with a limit on who can be promoted, there's not enough reward for everyone. I don't know how to do it. Trust managers doesn't scale, people reward their friends or whatever. Microsoft faced this too, but they didn't have a packet approach, it seemed like the senior managers decided, without having a paper trail like that.
I think this is an inevitable thing that happens when you have huge orgs with a limit on who can be promoted, there's not enough reward for everyone. I don't know how to do it. Trust managers doesn't scale, people reward their friends or whatever. Microsoft faced this too, but they didn't have a packet approach, it seemed like the senior managers decided, without having a paper trail like that.