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> Marketing tricks eventually fail if the product is crap. You can only polish a turd so much.

For a particular product, sure - but that doesn't matter if the company makes enough money off of that product first, and then releases another one and starts the cycle over again. The company's reputation, meanwhile, takes far longer to decline than that of an individual product, especially if information transfer between buyers is low (which seems to be the case for most casual consumer markets, i.e. not business and professional).



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