there's history of big business actively promoting that, such as plastic recycling campaigns pushed by big oil. i think it was mark fisher who wrote about capitalism managing its own critique within itself rather than try to defend its own crap as ideal - that it keeps the debate framed away from them or real (revolutionary) solutions, and where you can even now point at your neighbor as one of the climate criminals instead of joining with that neighbor against the real enemy

with the level of organization and resources big business have, meaning years-long organized campaigning and learning what strategies work, it's hard to see how common people who dip in and out of political engagement have a hope against that