It all comes back to data collection. All of it. No market, means no motive.
If absolutely all collection of Pii was made illegal, or perhaps even all sale of any data based upon it, be it anonomized or not, things would rapidly change.
Even better to make illegal all targeted marketing, based upon stored data or info about a user.
Adtech would still exist. If you visit a reddit about showers, show shower ads. You don't need to know a single thing, except the page currently visited is about showers... so show shower ads.
All of it, massive issues with our democracies, with spying, with tracking, with price fixing, all of it comes back to, what is now, a purely evil industry. User tracking.
Take the profit away from all collectable data about a user, and watch things improve fast.
The GDPR makes processing of PII illegal by default and then adds clearly defined exceptions. The problem are IMHO not the exceptions but the enforcement problem that persists.
I see a huge risk in centralising DNS records resolvers. Being able to set a default DoH resolver for all your devices is adding another layer of tracking after centralised WiFi location resolvers. Like browser choices, resolver choices need to be displayed to the user at setup. We need a competition on trust rather than on convenience.
If absolutely all collection of Pii was made illegal, or perhaps even all sale of any data based upon it, be it anonomized or not, things would rapidly change.
Even better to make illegal all targeted marketing, based upon stored data or info about a user.
Adtech would still exist. If you visit a reddit about showers, show shower ads. You don't need to know a single thing, except the page currently visited is about showers... so show shower ads.
All of it, massive issues with our democracies, with spying, with tracking, with price fixing, all of it comes back to, what is now, a purely evil industry. User tracking.
Take the profit away from all collectable data about a user, and watch things improve fast.