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My theory is that companies that jumped into the cloud content space didn't really think out long term what it means. It means hosting the purchased content forever, or providing a digital download for it if you no longer wish to host it.


Evidently, that's not what it means. It means hosting it until you don't feel like doing so anymore.


Yes they are testing the boundaries, and I think they will be surprised to see the amount of pushback, bad PR, and probably legal action that they get when people can no longer access the content that they purchased.




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