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That appears to be a disingenuous argument.

Firstly, traditional news media’s intrusion is not as severe or wide ranging. To give one example, the surge in teenage mental health problems that Facebook and Instagram in particular seem likely to have caused.

Second, there is a very large qualitative difference between social media and traditional media. Social media is monitoring your every action, and adapting to it, and creates a tight feedback loop where you are manipulated into staying engaged and consuming more adverts. That personalised real-time feedback loop, based on giant datasets that are very invasive, is incomparable to traditional media.

Finally, the extent of attention capture by social media cannot be compared to traditional media. This can be observed by simply taking a walk down the high street and seeing how many people are staring at their phones. Traditional media do use apps as a medium, but there aren’t many people who would seriously argue that most of those glued to their screens are likely to be reading an online newspaper and not looking at Instagram, Twitter, or TikTok.

The only doubt I have is whether Zuckerberg actually believes what’s he saying, in order to have a clean conscience, or whether it’s a cynical argument used to reassure his staff.



> Social media is monitoring your every action, and adapting to it, and creates a tight feedback loop where you are manipulated into staying engaged and consuming more adverts. That personalised real-time feedback loop, based on giant datasets that are very invasive, is incomparable to traditional media.

I just want to add here that YouTube, while not exactly a social medium and not a traditional medium, also has a tight and instantly adaptive feedback loop. With this argument, staying off YouTube should be similarly relieving than staying off at least TikTok. At least, the hours you can waste are comparable.


Youtube is considered social media. If you only go there once a month to watch some informative video, then obviously not.




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