In this case, our "niche" was Jr. Devs that could write some code but couldn't get something deployed very easily. Kind of like Heroku.
The angle of it being "generic" was that it required that you knew how to code. We didn't really give you many pre-defined "building blocks" to get started with. We tried to find a "niche" within that space (like a web scraper) but we just never got it quite right without needing to re-think everything we'd built.
Since then, we've ended up doing Open Source security tooling instead[0]. We wrote up the first technical blog post about the recent log4j vuln[1] and that's been valuable for helping us identify "niche" problems that companies struggle with.
The angle of it being "generic" was that it required that you knew how to code. We didn't really give you many pre-defined "building blocks" to get started with. We tried to find a "niche" within that space (like a web scraper) but we just never got it quite right without needing to re-think everything we'd built.
Since then, we've ended up doing Open Source security tooling instead[0]. We wrote up the first technical blog post about the recent log4j vuln[1] and that's been valuable for helping us identify "niche" problems that companies struggle with.
Building a startup is hard work!
0: https://github.com/lunasec-io/lunasec/
1: https://www.lunasec.io/docs/blog/log4j-zero-day/