I expect Apple Music to continue to erode market share of these competitors... Apple One is just too compelling to be avoided, once you are in the Apple ecosphere. We had a Spotify family plan, but its a domino thing - once you start using one service, like AppleTV, it becomes a no-brainer to just switch everything over to apple rather than pay for different services. Is Spotify better for some people? Possibly, but for many (like myself) Apple Music was "good enough."

I do agree with schoolornot's post that Apple wasted a lot of time and let Spotify get farther ahead than they should have. It definitely feels like Apple has been agonizingly slow to push out and improve services.